| Mom
Delivers Innovative Line of Infant Wear: Stylease®
For immediate release: Traverse City, MI – December
5, 2006 - Innovative infant wear maker Liloebe LLC
showcased their new spring designs at national tradeshows
in October with fantastic results! Their patented concept
of one-piece rompers that look like layered separates,
continues to impress.
Marketed under the brand name Stylease®, the infant
wear is designed to look like highly fashionable children's
separates but are actually easy-on, easy-off one-piece
outfits, providing ease for the parent and style for
the child.
"I hadn't seen anything in the industry like
it. Neither had anyone else I've spoken to." says
Stylease® infant wear creator and mother of two,
Jennifer Hughes. She explained her motivation for creating
the clothing line. "Like other parents, I learned
to appreciate the ease of a one-piece outfit for an
infant. I quickly realized those cute multi-piece outfits
were completely impractical." Then I thought,
it would be great if there was a one-piece that looked
like separates. Where is it written that a one-piece
has to look like one?
Hughes says that with separates, shirts often ride
up or become twisted and require constant “fixing” especially
in babies under 12 months old. Though Stylease® infant
apparel simulates the wide range of styles among children's
separates, Hughes says its one-piece design doesn't
copy those shortcomings.
"People don't realize our clothes are one-piece
until you tell them. And it still doesn't sink in until
you see and handle the clothes themselves," says
Hughes.
Since Stylease® is mom-invented, all the styles
are as practical as they are fashionable. A distinguishing
feature of the infant wear is the accessible design
that makes it so easy to dress your child. They either
open to the waist down the front or the entire shoulder
and sleeve open up making it easy to dress your baby
from the bottom up. Liloebe officials say this feature
is important for babies who don't like clothes pulled
over their heads. And there are snaps or zippers in
the crotch of all our styles for easy diaper changes.
The clothing line retails to the consumer for around
$25. It can be found at specialty stores nationwide
and on-line at http://www.stylease.com
Stylease® infant apparel is manufactured by Traverse
City based Liloebe LLC.
Note to editors: information and high-resolution pictures
can be found at www.stylease.com or call Jennifer Hughes
at (888) 440-3013 |