Infant Wear Showcased in Parents Magazine
MI - April 13, 2003 –Officials from Stylease
infant wear announced that Parents magazine
is featuring their unique line of children’s
apparel in the May issue, on sale now.
infant wear that looks like separates, is featured
in the “Show & Tell” section of the
number-one family magazine in America. This section
of the magazine is used by its editors to spotlight
items they consider to be an innovative or standout
The infant wear, launched
less than a year ago, has a patent-pending concept
not seen before in commercially available children’s
apparel. The rompers are designed to look like separate
tops and bottoms, giving the baby a contemporary layered
look, but are actually one-piece outfits with snap
openings in key areas for easy baby dressing and changing.
The makers of Stylease say its unique
design allows parents to achieve a wide range of styles
while eliminating the common problems they encounter
using separate pieces of clothing on their babies.
twisted, and shirts untuck. The challenge of changing
separates can irritate both parents and baby,”
says Stylease’s founder and chief designer, Jennifer Hughes. “With
Stylease, outfits maintain their layered look, and dressing your baby or changing
diapers is literally a snap. It’s the best of both worlds. Ease for the
parent. Style for the child.
“Show & Tell” section features a toddler
one of the girls’ outfits from Stylease’s
spring line. Hughes, a mother of two, is pleased by
the magazine’s coverage. “I
read Parents magazine
for insight and new ideas. It thrills me to see our
product featured in ‘Show & Tell’.” says
Hughes. Jennifer says her inspiration for inventing
Stylease came from the lack of a fashionable layered
look for babies that were also practical for the parent.
came a point when I wanted a more sophisticated look
for my daughter, but didn’t
want to deal with separates. I was sure I wasn’t
the only one struggling to balance fashion and practicality,” said
Along with Parents magazine,
both industry and consumer reaction to the line has
been more than enthusiastic.
we show people our outfits, the illusion of layers
is a little too convincing,” says
Hughes. “People look at them and think ‘they’re
just separates’ but
when they realize they are actually looking at a one-piece
romper, they become truly captivated.”
spring line is available in four different color combinations
for each of the eight styles, for babies from 0-24
months. The line is sold at select specialty retailers
across the country and available nationwide through
Stylease’s web site.