Stylease® Infant Wear Showcased on NBC’s
TODAY show

Traverse City, MI – May 8, 2005 – Officials at Stylease announced that NBC’s TODAY show featured their unique line of children's apparel on Mother’s Day. Stylease, the one-piece infant wear that looks like separates, was featured on the number one national morning show’s "Mothers of Invention" segment with Lester Holt. The founder and chief designer of

Stylease infant wear, Jennifer Hughes, appeared with a selected few Mom Inventors and their products that highlighted problem-solving, creative inventions.  The viewer response to the show was tremendous.  According to producers at NBC TODAY, the “lion-share of inquiries was for Stylease".

The unique line of baby clothes, launched two years ago, has a patented concept not seen before in commercially available children's apparel.
The rompers are designed to look like separate tops and bottoms, giving the baby a contemporary layered look, but are actually one-piece outfits with snap or zippered openings in key areas for easy dressing and changing.

When my daughter Phoebe was 4 months old, I was getting bored with the jammie look, but didn’t want to give up the convenience of the one-piece outfits," says, Hughes. “I wanted a more sophisticated look for my daughter, but didn't want to deal with separates. I was sure I wasn't the only one struggling to balance fashion and practicality".

She thought, ‘Where is it written that a one-piece has to look like one? Why can’t someone make a one-piece romper that looks like a layered outfit made up of separates, making it easy for the parent, but still stylish for the child?"

Jennifer says her inspiration for inventing Stylease came from the lack of a fashionable layered look for babies that was also practical for the parent, and comfortable for the child.

In addition to the TODAY show segment, Stylease and it’s creator Jennifer Hughes, appear in the McGraw-Hill publication. The Mom Inventors Handbook: "How to Turn Your Great Idea Into the Next Big Thing” by Tamara Monosoff, due in stores nationwide in September. Stylease will also be featured in an upcoming issue of Parenting magazine in November.  Industry and consumer reaction to the line has been more than enthusiastic.

Since launching the line in March of 2003, Stylease is sold in over 200 specialty stores nationwide including Guam, Puerto Rico and the Virgin Islands. Officials at Stylease report that last month they began supplying their product to three department stores in Japan and also signed with a large national U.S. distributor.

"When we show people our outfits, the illusion of layers is a little too convincing", says Hughes. "People look at them and think ‘What cute separates' but when they realize they are actually looking at a one-piece romper, they become truly captivated".

Stylease's spring and fall lines are available in four sizes from 3-24 months. They retail between $24-$32.  The line is sold at select specialty retailers across the country and available nationwide through Stylease's web site www.stylease.com.

Editorial questions or comments… Please contact Jennifer Hughes
231-932-8595 or at info@stylease.com