Stylease® Infant Wear Showcased
Traverse City, MI – May
8, 2005 – Officials at Stylease announced that NBC’s
TODAY show featured their unique line of children's
apparel on Mother’s Day. Stylease, the one-piece
infant wear that looks like separates, was featured
on the number one national morning show’s "Mothers
of Invention" segment with Lester Holt. The founder
and chief designer of
Stylease infant wear, Jennifer
Hughes, appeared with a selected few Mom Inventors
and their products that highlighted problem-solving,
creative inventions. The viewer response to the
show was tremendous. According to producers at NBC
TODAY, the “lion-share of inquiries was
The unique line of baby clothes,
launched two years ago, has a patented concept not
seen before in commercially available children's apparel.
The rompers are designed to look like separate tops
and bottoms, giving the baby a contemporary layered
look, but are actually one-piece outfits with snap
or zippered openings in key areas for easy dressing
When my daughter Phoebe was 4 months
old, I was getting bored with the jammie look, but
didn’t want to give up the convenience of the
one-piece outfits," says, Hughes. “I wanted
a more sophisticated look for my daughter, but didn't
want to deal with separates. I was sure I wasn't the
only one struggling to balance fashion and practicality".
thought, ‘Where is it written that a one-piece
has to look like one? Why can’t someone make
a one-piece romper that looks like a layered outfit
made up of separates, making it easy for the parent,
but still stylish for the child?"
her inspiration for inventing Stylease came from the
lack of a fashionable layered look for babies that
was also practical for the parent, and comfortable
for the child.
In addition to the TODAY show
segment, Stylease and it’s creator Jennifer Hughes,
appear in the McGraw-Hill publication. The Mom
Inventors Handbook: "How to Turn Your Great Idea Into
the Next Big Thing” by Tamara Monosoff, due in
stores nationwide in September. Stylease will also
be featured in an upcoming issue of Parenting magazine
in November. Industry and consumer reaction to
the line has been more than enthusiastic.
the line in March of 2003, Stylease is sold in over
200 specialty stores nationwide including Guam, Puerto
Rico and the Virgin Islands. Officials at Stylease
report that last month they began supplying their product
to three department stores in Japan and also signed
with a large national U.S. distributor.
we show people our outfits, the illusion of layers
is a little too convincing", says Hughes. "People
look at them and think ‘What cute separates'
but when they realize they are actually looking at
a one-piece romper, they become truly captivated".
spring and fall lines are available in four sizes from
3-24 months. They retail between $24-$32. The
line is sold at select specialty retailers across the
country and available nationwide through Stylease's
web site www.stylease.com.
questions or comments… Please contact Jennifer
818.524.8078 or at email@example.com